Everything you need—and nothing you don’t

To make sure you don’t end up wasting time or money, we created an easy to follow two-phased approach.  Often times the world of digital services can be complex, that’s why we cover everything you need. While your busy running your business, we will be taking your online presence from an idea to a glorious, money-making web presence.

Phase I

Building your perfect website

Your website is your online anchor and the most important piece of marketing you’ll ever create.
It’s the first thing someone will search before they go to your business.
Making a great first impression online will set your company up for success further down the road.

Strategically Sound

We start with a Website Questionnaire, where we learn more about you, your company and customers. You will share other websites you like the look and feel of along with any fonts, colors or any other design directions you have.

Image Discovery

We will work with the client to use their existing photo assets. If needed we will search, curate and propose images to be used in the website design. The cost of the imagery will be billed back to the client at the end of the project. The client will have final approval on all images before being added to the website.

Easy To Manage

Our sites are developed to require no technical knowledge to edit and update. This allows you to make easy changes to your site as your business grows over time. You will be able to hand over the website to anyone within your Company and they will be able to easily update and edit the site

Well Written

Writing great copy is an art form just like any other. In this case, copy keeps the user engaged and helps guide them through your website to where they need to go.

Securely Built

Our websites are designed to be secure, we have active monitoring on each site free of charge. No need to worry about being hacked.

Phase II

Marketing and optimization

After we’ve created your new home on the web, we set out to drive traffic there.
Along the way, we continuously measure results and take steps to improve your
website and marketing until you’ve truly maximized your ROI.

 

Search Engine Optimization

We employ SEO to make sure your business ranks highly in relevant web searches.

  • Identify the keywords you should be ranking for
  • Provide you with a detailed spreadsheet of the keywords, title tags and meta descriptions for each page of the site
  • Properly structure and tag your site to rank for the recommended keywords
  • Configure your site with the Yoast SEO plugin
  • Submit your site to all of the search engines
  • Setup and submit and XML sitemap of your website

Content Marketing

We write and publish regular blog articles for you and spread them via social channels to grow your audience.

  • Content marketing strategy development based on your business situation
  • Relevant and Actionable content across all formats and channels including video, whitepapers, eBooks, blog posts, webinars, case studies, etc.
  • Content placement and distribution – digital PR
  • Content amplification via digital & social media channels – Twitter, Facebook, YouTube etc

Paid Advertising

We run strategic pay-per-click campaigns to drive more traffic to your site from around the web.

  • PPC search campaign strategy
  • Keyword research and selection
  • Ad creative development
  • Campaign set-up
  • Bid management and ROI tracking
  • Landing page optimization and development
  • Campaign management and analysis